Leading technology provider, Comtrade Gaming, has revealed that it has signed a deal with Romanian retail betting and gaming provider Bet Arena Interactive, part of the industry leading Superbet Group and well-known operator in Romania with more than 200 high-end shops.
In terms of the deal signed between the parties, Comtrade Gaming will supply the provider with its iCore back-end solution – The Enterprise Gaming Platform.
The Comtrade online gaming platform manages a multi-channel operation that integrates retail and online operations while iCore, via a high degree of customization, specializes in identifying core player segments, automating multi-channel bonuses and contains a business intelligence back office that supports management strategies.
The Director of Interactive at Comtrade Gaming, Steven Valentine, said that they are excited to have been selected as Bet Arena Interactive’s long-term strategic partner.
Valentine also said that Bet Arena Interactive has ambitious plans for online growth and that their business objectives will now be backed by their advanced platform capabilities. He went on to say that they are totally focused on platform technology and that their ability to adapt to individual client needs has proved to be a major factor in the deal.
Bet Arena Interactive’s Chief Executive Officer, Tudor Iliescu, said that after a detailed market search, they are thrilled to work with Comtrade Gaming as their platform and technology provider. Iliescu added that Comtrade Gaming not only anticipates industry developments on player as well as business fronts, but is committed to a partnership style approach, which is essential to their continued success.